Patrick Clark

Head of Creative Strategy

The best creative work does more than look good or get attention. It moves people.

For nearly 20 years I've worked where creative strategy, storytelling, and leadership meet, helping nonprofits, churches, and mission-driven organizations communicate clearly, connect with people, and inspire action.

My career started behind a camera, and filmmaking and photography are still a big part of my work. Over time my focus grew from making individual pieces to building creative strategies, leading teams, and helping organizations decide what they need to say and the best way to say it.

Along the way I've led creative teams, directed award-winning films, developed brands and campaigns, created fundraising stories that have helped raise millions of dollars, and spoken at conferences about storytelling, creativity, and leadership.

Creative Strategy
Team Leadership
Brand Development
Fundraising
Storytelling
Public Speaking
Filmmaking
Photography
Design

Patrick Clark — Tampa, FL · Creative Strategy · Missional Storytelling

1,750+Creative projects directed
175+Campaigns & series
1,900+Service media pieces
680+Social content pieces

Over the last five years

Work

Photography · Haiti

Haiti

Light, color, and dignity in everyday moments.

The Work

A selection of photographs from trips to Haiti: a woman snapping beans against a green wall, toddlers peering through coral-painted balusters, girls dancing at sunset, a meal in a hall cut through with beams of light, a lone fisherman on the bay, and the dry coast seen through a hole in a wall. The goal was to photograph people with dignity and to let the place speak in its own light.

What I Did

I photographed the series on a Canon 5D Mark II.

Role
Photography

Camera
Canon 5D Mark II, digital

Location
Haiti

Selections
Photography · Medium format film · Camp

Camp On Film

A week of summer camp, one roll at a time.

The Series

Summer camp shot entirely on medium format film: team flags and field games under huge Florida skies, leaders in capes and pink cowboy hats, the mud pit, the springs, the pool, the bus line, and worship nights washed in blue stage light. Ektar's saturated color fits the week, bright, loud, and full of joy.

What I Did

I photographed camp on a Pentax 67 loaded with Kodak Ektar 100, shooting 6×7 medium format.

Role
Photography

Camera
Pentax 67, 6×7 medium format

Film
Kodak Ektar 100

The Frames
Photography · 35mm film · Tampa

Downtown Tampa On Film

Light, shadow, and texture in the city I call home.

The Series

A personal walk through downtown Tampa and along Bayshore with a 35mm camera. The frames follow late-afternoon light across stucco, balustrades, and concrete: a runner against the bay, a cyclist's shadow on the rail, hibiscus over a pergola, an old grain elevator giving way to vines, and the sharp geometry of a concrete facade.

What I Did

I shot the series on a Canon 35mm film camera loaded with Kodak Portra 400.

Role
Photography

Camera
Canon, 35mm

Film
Kodak Portra 400

Location
Downtown Tampa and Bayshore

The Frames
Photography · Film art · Ireland

To Be Irish: Film Art

The look of a documentary, made one square frame at a time.

The Project

To Be Irish is an original documentary filmed in Ireland. Its key art is built from my own medium format photographs of the places the story moves through: stone cottage ruins, sea cliffs, country lanes, a castle beyond the hedge, a cow on the hill above the bay. The square film frames, edge markings and all, sit alongside portraits of the people in the film.

What I Did

I photographed Ireland on a Yashica twin lens reflex loaded with Kodak Portra 400, shooting 6×6 medium format. Those frames became the film's poster and promotional art.

Role
Photography

Camera
Yashica twin lens reflex, 6×6 medium format

Film
Kodak Portra 400

Used for
Documentary poster and key art

Key Art

The Frames
Photography · Album art · Film

Album Photoshoot

Shot on film, on the beach, in one afternoon.

The Shoot

A band and album photoshoot made entirely on medium format film. A paper backdrop was hung on the open beach so each musician could be photographed as a simple studio portrait, with the shoreline and the rig still visible around the edges of the frame. The group images move out into the surf.

What I Did

I photographed the shoot on a Pentax 67 loaded with Kodak Tri-X 400, then developed and scanned the negatives. The full frames are shown here as scanned, film borders and all, along with the band image in use on a graphic promoting the music on streaming platforms.

Role
Photography, film development, and scanning

Camera
Pentax 67, medium format

Film
Kodak Tri-X 400, black and white

Contact Prints

In Use
Brand & print · Photography · Editorial

Difference Makers Magazine

The Story

Difference Makers tells stories from the field: everyday people serving on mission, from Tampa Bay to Argentina, Peru, North Africa, and New York. The magazine brought those stories into print. Every photograph, illustration, and word came from within the community: nothing stock, nothing staged.

What I Did

I designed the magazine, edited the issue, and wrote the editor's note. I photographed for it alongside Brittany Clark, Mykee Laird, Tim LaPointe, and Lanee Seymour, and wrote "Seeing with New Eyes," a reflection on photographing the children of an orphanage in Haiti. I also designed the Be A Difference Maker poster series and wrote its copy.

Role
Designer, editor, photographer, and writer

Format
Print and digital magazine

Companion to
Difference Makers film series

Read the interactive magazine

Be A Difference Maker Posters

A poster series for each mission destination, inviting people to go. I designed the posters and wrote the copy.

The Full Issue

The complete issue, cover to cover. Click any spread to enlarge, then use the arrows to flip through.
Brand & print · Photography · Writing

Living Free Magazine: Fall 2026

An intentional and sacrificial life doesn't avoid suffering; it reveals what we are willing to suffer for.

The Publication

Living Free is the quarterly lifestyle magazine of the Florida Parent Educators Association, written for families who want to explore, create, and cultivate a life of purpose and connection. The Fall 2026 issue centers on intention: around the table, in the home, and in the everyday moments that shape a family.

The Sacrificial Family

My feature asks the question every engaged couple hears in premarital counseling, and every family keeps answering for the rest of their lives: how will we define success? Drawing on our own family's seasons of homeschooling, small business, and change, it makes the case that a family is healthiest when it lives sacrificially, and offers three practices we've chosen: know your children, honor your marriage, and help them remember.

What I Did

I wrote The Sacrificial Family and photographed it, and I photographed The Heart Behind Homemade by Brittany Clark.

Role
Author and photographer

Publication
Living Free, Florida Parent Educators Association

Issue
Fall 2026

Feature
The Sacrificial Family

The Issue

The Sacrificial Family

Around The Table
Web · Design, copy & content

Bellshoals.com

A movement of love.

The Challenge

Bell Shoals is one church across multiple campuses, in English and Spanish. The website is the front door for nearly every first-time guest, so it has to say who the church is in a few seconds and make the next step obvious: watch online, visit in person, or find a place for your family.

What I Did

I designed the site and wrote its copy and content, from the opening line, "A movement of love. We are a part of a mission and a movement that is changing the world. You can be too.", to the "take your next step" journey, the weekly message feature, and the family ministry pathways for kids, students, and college-age adults.

Role
Web design, copywriting, and content

For
Bell Shoals Church

Platform
WordPress

Visit bellshoals.com

More From The Site
Brand & print · 2024

Bell Shoals Brand Manual

Visual and communications guidelines for a multi-campus church.

The Challenge

As Bell Shoals expanded its reach across campuses and ministries, it needed one clear, unified voice: a resource that reminds everyone who the church is and what its mission is, not a set of catchphrases.

The System

The manual starts with the story behind the wave mark and six brand principles the team calls "the hills we die on": aggressive authenticity, bold moves, community minded, fearless generosity, relatable truth, and unwavering unity. From there it builds a complete logo system for the church, its campuses, and its ministries, along with typography, primary and secondary color palettes, patterns drawn from water and topography, and a custom icon set.

What I Did

I art directed the brand system and the manual that documents it, and helped determine and write "the hills we die on," the six brand principles at its core.

Role
Art direction

For
Bell Shoals Church

Includes
Brand principles, logo system, campus and ministry logos, typography, color, pattern, iconography

Look Inside
Film & video · Photography · Brand & print

Ephesians: A Letter For The Church

The Concept

A handcrafted wooden church on a woodshop floor, surrounded by hand planes, a hammer, and fresh shavings: the church as something still being built. The whole series identity grew from one practical, tactile shoot instead of stock imagery.

What I Did

I designed the series identity and key art, art directed the photo shoot, and wrote and directed the bumper video that opened the series.

Role
Designer, writer, director, and art director

For
Bell Shoals Church

Deliverables
Series key art, photography, bumper video

Key Art & Photography
Campaigns · Brand & print · Fundraising

Unrivaled

Leaving a legacy of faith since 1965.

The Campaign

The Unrivaled Campaign is Bell Shoals Academy's campus expansion effort to provide an unrivaled Christ-centered education for the next generation. Phase 1, an $11 million build that includes a new 33,000-square-foot high school academic building, Panther Plaza, new lobbies, and campus signage, had $4 million committed by spring 2025.

The Message

The campaign frames giving as legacy: building on a foundation laid by those who came before, for students who will walk the campus long after us. It closes with one question for every reader: what will your legacy be?

What I Did

I developed the campaign messaging and designed the campaign book, which pairs the story and vision with architectural renderings, building phases, and virtual-tour QR codes.

Role
Campaign messaging and design

For
Bell Shoals Academy

Deliverables
Campaign identity, messaging, printed campaign book

Phase 1 goal
$11 million

bellshoalsacademy.com/unrivaled

Inside The Campaign Book
Film & video · Brand & print · Sermon series

1 Peter: Living In A Strange World

Don't belong. Don't blend in.

The Series

Peter wrote to Christians who felt like exiles. The series brought that letter into today's world, where politics, entertainment, money, social media, and AI all compete to define what's normal. The look is a torn-paper collage of headlines and culture, with ransom-note type that spells out the words Peter uses for believers: alien, holy, humble, hope.

What I Did

I art directed the series identity, from the key art to the motion open, and wrote the script for the series open video.

Role
Art direction and video script

Deliverables
Key art, series open, slides

Runtime
1:30 series open

Series Graphics
Brand & print · Sermon series

The Life Of David

The shepherd and the lion, face to face.

The Concept

David's story moves between the field and the throne, between the boy who fought lions to protect his sheep and the king whose line leads to the Lion of Judah. The key art splits the frame between an engraved portrait of David and the face of a lion, rendered in the same etched, old-book linework on warm cream and deep umber, with a classic serif title that sits quietly in the middle.

What I Did

I creative directed and designed the series identity and carried it across every touchpoint: key art, a square social graphic, a broadcast lower third, and the cover of the series study guide.

Role
Creative direction and graphic design

Deliverables
Key art, social graphic, lower third, study guide cover

Series Graphics
Brand & print · Film & video · Sermon series

Philippians: A Completed Work

"He who began a good work in you will carry it on to completion."

The Concept

Instead of stock art, the series identity is an original painting made for it, built up layer by layer from a single stroke on black canvas to a finished work. Gold branches with thorns reach across fields of red, blue, and terra cotta, and the process itself became the story: something unfinished, slowly carried on to completion. The painting was filmed as it was made, giving the series its key art and the footage behind it.

What I Did

I creative directed the series, from the idea of commissioning and filming an original painting to the finished key art and title treatment.

Role
Creative direction

Deliverables
Original painting, key art, process film

The Finished Painting

The Process
Film & video · Brand & print · Sermon series

Beginnings: The Genesis Story

"In the beginning, God created the heavens and the earth."

The Concept

Genesis opens before anything exists, so the series starts in the dark. The identity is a single sliver of light cresting a planet's horizon, the first sunrise seen from above. The series open moves from that darkness through stars, oceans, animals, and people, tracing creation and the human story that follows before landing on the title.

What I Did

I creative directed the series, wrote the script for the series open, and voiced it.

Role
Creative direction, writing, and voice over

Deliverables
Key art, vertical graphic, lower third, series open

Runtime
1:02 series open

Series Graphics
Film & video · Brand & print · Sermon series

Heaven

The Concept

A series on what Scripture says about heaven, opened with a bumper that rises through the sky: from a sunrise over a sea of clouds, up through towering cumulus and breaking light, to a calm, open horizon where the title appears. The soft, grainy film look and warm hand-lettered title keep the idea of heaven hopeful and inviting rather than distant.

What I Did

I creative directed the series and wrote the bumper video that opened it.

Role
Creative direction and writing

Deliverables
Series bumper, title treatment

Runtime
0:52 bumper

Title Card
Brand & print · Environmental graphics

Disaster Relief Trailer Wrap

A wave breaking over the streets it's here to serve.

The Design

A wrap for the church's disaster relief trailer, built to show up after storms in the neighborhoods it serves. The side carries the wave from the brand mark rolling into a blue street map of the community, so the trailer literally wears the place it's for. The rear doors declare "We are a part of a mission and a movement that is changing the world," and the front corners repeat "We are for our community," each with a QR code that invites people in.

What I Did

I art directed the wrap, from the wave-and-map concept and layout to the messaging on every side.

Role
Art direction

Deliverables
Full trailer wrap: sides, rear doors, front corners

The Layout

Installed
Campaigns · Film & video · Brand & print · 2024

Location Launch Campaign

Launching Bell Shoals Church's new Riverview campus.

The Campaign

Opening a new campus means introducing a church to a community that doesn't know it yet. The campaign led with a story film, "The Hope Is Real," and carried one invitation through every touchpoint: it's time for something new.

What I Did

EDIT: Confirm your role, for example: led the launch campaign, directed the film, and designed the mailer, welcome and kids check-in banners, feather flags, and parking signage.

For
Bell Shoals Church · Riverview campus

Deliverables
Launch film, direct mailer, tension fabric banners, feather flags, A-frame parking signs

Campaign Pieces
Web · Product & systems design · 2026

Request Hub

One front door for every staff request.

The Problem

Requests for creative work, room reservations, facilities repairs, and IT support all came in through different channels, and staff had no easy way to see where anything stood.

The Solution

I designed and coded a single portal where staff sign in with their church Microsoft account, describe what they need (an AI assistant helps route it to the right team), and track every request from received to complete. Each request has its own conversation thread with the team, rush and delay status, and saved defaults for ministry and campus. Updates arrive by email, Slack, or both.

What I Did

UI design, front-end and back-end coding, systems design, and API integrations with Microsoft sign-in, Slack, and email.

Role
UI design, coding, systems design, API integrations

For
Bell Shoals Church staff

Integrations
Microsoft sign-in, Slack, email, AI-assisted routing

Visit the Request Hub

Screens
Web · Campaigns · Data & reporting · 2026

Campaign Funnel Tracker

Are the stories we tell actually moving people to act?

The Problem

A storytelling campaign reached people through a film series, a magazine, QR codes on seatbacks, slides, signage, and email, all pointing to one call to action: register for a lunch. The numbers lived in five different tools, so there was no clear way to see which stories and placements were working.

The Solution

I built an interactive report that follows the whole funnel, from scan to seat. It pulls QR scans from Hovercode, page visits and outbound clicks from Google Analytics, opens and clicks from Mailchimp, link clicks from Linktree, and registrations from Planning Center into one view. It updates on its own, and its highlights recalculate as new numbers come in, so the team always knows whether the call to action is hitting its KPIs.

What It Shows

Each step of the funnel and the drop-off between them, registrations by event, scans by location and over time, email performance matched to registrations, and plain-language highlights, like which placement drove more than half of all scans and how many people registered through a path other than the main page.

Role
Concept, data design, UI design, and development

Data sources
Hovercode, Google Analytics, Mailchimp, Linktree, Planning Center

Updates
Automatically, as new data comes in

View the live report

Screens
Brand & print · Photography

From 37 Yards To Kona

How the worst swim of my life led to triathlon's biggest stage.

The Book

Jason Millsaps, a 16-time IRONMAN finisher, could barely swim 37 yards in 2012. Through two spinal surgeries and countless setbacks, he made it to the IRONMAN World Championship in Kona. His memoir needed a cover as honest and unflinching as the story.

What I Did

I photographed the cover in a single low-key portrait session: swim cap, goggles, and a hard light that shows every bit of the grit the book is about. I then designed the full cover wrap, front, spine, and back, pairing the black-and-white portrait with bold condensed type and a gold accent, plus the author headshot.

Role
Cover photography and cover design

Author
Jason Millsaps

Foreword
Lance Witt

Cover & Portraits
Campaigns · Photography · Film & video · Good Getters

St. Joe's Gives

St. Joseph's Hospital Foundation team member giving campaign.

The Campaign

The foundation's annual campaign invites hospital team members to give to programs that support their own coworkers and hospitals. The best case for giving comes from the people who already do: leaders, nurses, and imaging techs explaining in their own words why it matters.

What I Did

Through Good Getters, I photographed team member portraits on a bold, consistent backdrop, produced the campaign video and short-form reels, and designed the social graphics that paired each portrait with that person's own words.

Role
Photography, video, reels, and social graphics

Client
St. Joseph's Hospital Foundation

Agency
Good Getters

Social Graphics

Reels

Team member reel

Team member reel

Team member reel

Portraits
Campaigns · Photography · Film & video

Empower Tomorrows

A physician-led campaign for BayCare.

The Campaign

Empower Tomorrows puts physicians at the center, letting doctors tell the story in their own voices. Each one was filmed in an interview and photographed for a portrait series that pairs them with a soft watercolor field, giving the campaign a warm, hopeful look that stands apart from typical healthcare imagery.

What I Did

I developed the campaign, filmed the physician interviews, photographed the portraits, and designed the social graphics that carried the campaign across channels.

Role
Campaign development, video, photography, social graphics

Client
BayCare

Featuring
Karin Hotchkiss, MD · Grant Geissler, MD · Daniel Plasencia, MD

Portraits & Production
Web · Campaigns · Film & video · Good Getters

The Promise Of Proton

Cutting-edge technology. Life-changing outcomes.

The Campaign

St. Joseph's Hospital is bringing proton therapy, one of the world's most advanced cancer treatments, to Tampa Bay. Today, patients here who need it travel to Orlando, Jacksonville, or South Florida. The new MEVION S250-FIT system will make St. Joseph's only the second location in the nation with this technology, and its upright seating reduces the need for anesthesia in children.

The Donor Site

Proton therapy is complex, so the site is built around the questions donors actually ask (Which cancers can it treat? How available is it today? How does it help children? Is it covered by insurance?), each answered in plain language with a short video from radiation oncologist Dr. J.W. Snider. Physician quotes and a patient success story carry the emotional case, set in the same watercolor look as the foundation's other campaign work.

What I Did

I helped develop the campaign, produced the physician videos, and built the custom donor website. The site was presented to a donor and helped secure a multi-million dollar gift that is bringing proton therapy to Tampa.

Role
Campaign development, video production, and custom donor website development

Client
St. Joseph's Hospitals Foundation

Agency
Good Getters

Featuring
Dr. J.W. Snider III, radiation oncologist · Dr. Trisha Larkin, pediatric neuro-oncology

Includes
Donor website, physician explainer videos

Inside The Site
Campaigns · Photography · Film & video

Born Unto Us

A Christmas album, launched as one story.

The Campaign

Born Unto Us is Bell Shoals Music's original Christmas album. The release was built as a single campaign, with the album art, music video, photography, and social rollout all telling the same story. The cover pairs gold brushwork with a crimson cross. The music video for "Hallelujah (Heaven's King)" was filmed in the round in a darkened studio, with the band at the center, a circle of worshipers around them, and warm bars of light cutting through the dark. That gave the launch its look and a deep library of images to release.

What I Did

I creative directed the campaign, designed the album cover, photographed the music video shoot, and planned and launched the social media release campaign.

Role
Creative direction, photography, album cover design, social media release campaign

Client
Bell Shoals Music

Deliverables
Album cover, music video, photography, social launch

Watch the music video on YouTube

Album Art

The Music Video Shoot
Campaigns · Photography · Film & video

AMIkids

Launching a new national spokesperson.

The Campaign

This was the launch campaign introducing Thaddeus Bullard as AMIkids' new national spokesperson. AMIkids works with young people many have written off and believes they are future leaders. The campaign built on that belief, pairing students' own voices with Thaddeus's message that every kid needs someone who believes in them, in a bold, energetic look built on the AMIkids brand.

What I Did

I photographed the students, staff, and Thaddeus's visit, produced the announcement reel and campaign reels, designed the social graphics that carried the launch, and made the appeal film BAD KID: The Thaddeus Bullard (Titus O'Neal) Story.

The Film

"I'm just a bad kid." That's what 12-year-old Thaddeus Bullard believed about himself. He'd been told he would be dead or in jail by 16. Then, at the Florida Sheriffs Boys Ranch, one man sat him down and told him something no one had told him before: "There's no such thing as a bad kid. I love you, and I believe in you."

The eight-minute appeal film tells that story in Thaddeus's own words and follows him back to AMIkids as its national spokesperson, telling young people what someone once told him: their story isn't finished. It closes with the campaign's call to the people who can invest in these kids: every kid needs someone who believes in them. Be that someone.

Role
Photography, appeal video, reels, social graphics

Client
AMIkids

Featuring
Thaddeus Bullard, national spokesperson

Campaign
National spokesperson launch

Watch BAD KID on YouTube

Reels

National spokesperson announcement

Campaign reel

Social Graphics
Podcasts · Video podcast

Theology Is Fun

What do you get when two theologians walk into a podcast?

The Show

Theology is Fun is a weekly video podcast where Dr. Corey Abney and Dr. Ben Skaug take on big questions about faith, Scripture, and culture, from Reformation Day and the Lord's Prayer to questions kids ask and the news of the week, with depth and a lot of laughter.

What I Did

I launched and produced the podcast: the concept and brand, the studio set, the multi-camera video production, and a publishing rhythm built for YouTube, with bold episode thumbnails designed to stand out in the feed.

The channel reached nearly 25,000 subscribers in its first year, with top episodes passing 100,000 views.

Role
Launch, creative direction, and production

Hosts
Dr. Corey Abney · Dr. Ben Skaug

Year one
~25,000 subscribers

Top episode
110K views

Watch on YouTube

Featured Reels

Episode 33 reel

Episode 43 reel

Episode 74 reel

Most-Watched Episodes

Reformation Day Rundown · 110K views

Venezuelan Pastor Responds to Maduro's Arrest · 95K views

Does God Love Satan? Big Questions from Kids · 91K views

Trick or Truth: Halloween, Demons and the Spiritual Realm · 77K views

The Pope and His Pastor: A New Perspective on the Resurrection · 76K views

The Top 10 Questions about Christianity, Part 1 · 52K views
Podcasts · Video podcast

Along The Way

A parenting podcast for the everyday moments.

The Show

Along the Way is a video podcast with Bruce Roberts and guests about raising kids with intention, from the power of the patterns we set at home to finding your parenting posture and building a team of people around your family.

What I Did

I developed the concept, named the show, designed the podcast art and episode thumbnails, and produced the series, along with short-form clips cut for social.

Role
Concept, title, art, and producer

Host
Bruce Roberts

Format
Video podcast and social clips

Watch on YouTube

Podcast Art

Episodes

Ep 1 · The Power of Patterns

Ep 2 · What's Your Parenting Posture?

Also: Ep 3 · Building Your Parenting Team

Clips

Episode 2 clip

Episode 5 clip
Just for Fun · Key art

Camp Clue

"It's going to be killer."

Key art for a student camp built around a murder mystery: a cast of leaders in full period costume, a tropical camp setting, and a classic whodunit title treatment, with a vertical poster for social and a wide version for screens.

Role
Creative direction and graphic design

Format
Key art · vertical and wide

Key Art
Just for Fun · Poster

Red Carpet Christmas

Black tie. Gold type. One very serious ceramic bust.

An awards-season poster for the staff Christmas party: a deadpan tuxedo portrait on a red-carpet backdrop, with the kind of gold lettering usually reserved for a premiere.

Role
Creative direction, photography, and event theming

Format
Event poster
Just for Fun · Trailer · 2022

Christmas Day Online Feature

Christmas morning, from the couch.

A Christmas Day special made for families to watch together at home: fireside hosts, a hands-on nativity moment for kids, live music, a snowball-filled celebration, and a few unexpected summer guests. This trailer invited families to tune in on Christmas morning.

Role
Creative direction

Format
Online Christmas special · trailer

Runtime
0:58

Stills
Just for Fun · Music video

Santa La Noche

Christmas with all the Latin flavor.
One of the most beloved Christmas classics, telling the true story of Christmas, rearranged as a full salsa for Bell Shoals Español.

Role
Creative direction

Format
Music video

Runtime
2:33

Watch on YouTube
Just for Fun · Music video

Feliz Navidad

Recorders, boomwhackers, and a lot of joy.
The music and creative team perform "Feliz Navidad" using nothing but classroom instruments.

Role
Creative direction

Format
Music video

Runtime
2:27

Watch on YouTube
Just for Fun · Music video

Dad's Your Dude

An anthem for every dad.
A tongue-in-cheek music video celebrating dads, made for Father's Day.

Role
Creative direction

Format
Music video

Watch on YouTube
Just for Fun · Promo · 2025

85,000 Eggs

Egg prices got you down?
A musical promo for Easter Family Fun Day: 85,000 free candy-filled eggs, bounce houses, food trucks, and giveaways, sung as only a church staff can.

Role
Creative direction

Format
Promo · 2025

Runtime
1:30

Watch on YouTube
Just for Fun · Promo · 2024

50,000 Eggs

The original egg anthem.
A musical piece made to show just how much fun Easter Family Fun Night would be, and the start of an annual tradition.

Role
Creative direction

Format
Promo · 2024

Runtime
1:26

Watch on YouTube
Just for Fun · Staff training

Email Vs Slack

Two tools, one team.

When the staff moved to Slack as its new communication system, this training video taught people how to use it, and when not to. Email and Slack become two characters, a buttoned-up binder carrier and a phone-in-hand teammate, and the comedy shows where each one is best used, so the team gets the best out of both.

Role
Writing and creative direction

Format
Staff training video

Runtime
3:45

Stills
Brand & print · Spaces · Rebrand

Bell Shoals Academy Rebrand

Strong, classic, and unmistakably the Panthers.

The Brand

Bell Shoals Academy has served families in Brandon since 1965. The rebrand gives the school an identity with the confidence of a classic academy and the energy of its athletics: a roaring panther set in a collegiate shield, paired with a refined serif wordmark in a single deep blue.

What I Did

I designed the logo system, from the full horizontal lockup to the standalone shield and panther marks, in blue and reversed versions. I carried it into the school's merch, including uniform polos and spirit tees, and into stationery, and I led the renovation of the school's spaces to bring the new brand to life on campus.

Role
Logo design, merch design, and space renovation

Deliverables
Logo system, polos, tees, business cards, brand graphics, campus spaces

Logo System

Merch & Stationery

Brand Graphics

Campus Spaces
Brand & print · Graphic design · Album art

Album Art

Every record gets its own world.

The Work

Cover art for Bell Shoals Music's original releases, each with a visual language drawn from the song itself: gold brushwork and a crimson cross for the Christmas album Born Unto Us, with a hand-drawn edition for kids; a taped, found-photograph look for Oh What a Grace; fine-line royal iconography for Glorious Impossible; a soft, glowing grain for Song of Heaven; a bronze herald angel for Shout for Joy; and a sunburst for the kids worship collection Gratitude.

What I Did

Art direction and graphic design for the covers, back covers, and track listings.

Role
Art direction and graphic design

Releases
Born Unto Us, Oh What a Grace, Glorious Impossible, Song of Heaven, Shout for Joy, Gratitude

Covers
Brand & print · Logo · Merch

The Holiday Tee Shop

Nostalgia you can wear.

A holiday apparel brand built on retro warmth: a swashed script wordmark with a stacked TH monogram, and a line of snow-globe sweatshirts that capture favorite places at Christmas in a hand-printed, vintage style.

What I Did

I designed the logo and the merch, from the brand mark to each snow-globe illustration.

Role
Logo design and merch design

The Collection

Christmas Tees
Brand & print · Merchandise

Merch Design

Taking the brand off the screen and into everyday life.

The Line

A merch line that extends the brand system: the wave mark kept small and quiet on a trucker cap, hoodie, and windbreaker, a clean engraved lockup on a tumbler, and a series of tees that let the wave tell bigger stories, from illustrated "Ride the Wave" and "Join the Movement" graphics to an Est. 1961 badge and a photographic wave framed in scripture.

What I Did

I designed and art directed the collection, from the graphics and their placement on each piece to the garment and color choices that keep it feeling like one family, and sourced the products and vendors to bring it to life.

Role
Merch design, art direction, and sourcing

Pieces
Cap, hoodie, windbreaker, tumbler, six tees

The Collection
Brand & print · Spaces · Launch

Shoal Kids Launch

A place kids can't wait to come back to.

The Project

The launch of Shoal Kids introduced a new brand for the church's children's ministry and a completely transformed space to go with it. A dated multipurpose room and hallway became a bright, energetic worship environment: a wave-textured stage wall, color-coded seating, sculpted wave panels, stage lighting and screens, and a welcome hallway that tells every family they belong.

What I Did

I created the Shoal Kids brand, from the wave-inspired logo to the launch graphics and signage, and designed the space, from the mood board and renderings through materials, color, and finished environmental graphics.

Role
Brand, graphics, and space design

Deliverables
Logo system, launch graphics, signage, worship room and hallway

Before & After

The Space

The Brand
Spaces · Environmental design · 2026

Brandon Lobby Renovation

Warm, modern, authentic.

Design Principle

Environment over explicit messaging. Instead of relying on signage and statements to communicate the church's values, the space itself is designed to embody them.

The Approach

Through intentional layout, warm materials, open circulation, and comfortable gathering zones, the lobby tells people they are welcomed, seen, and invited to stay without needing to say it out loud. The plan includes a welcome and information wall, a café, lounge seating, a "Be a Difference Maker" missions wall, clear wayfinding, kids check-in, and an outdoor community space.

What I Did

I designed the space, sourced the furniture and finishes, and art directed the renovation, from renderings and floor plan to the material palette and paint selections.

Role
Designer, sourcing, and art director

For
Bell Shoals Church · Brandon campus

Theme
Warm · Modern · Authentic

Renderings & Plans
Spaces · Environmental design · Good Getters

Clarkston Campus Redesign

Helping every guest know they're in the right place.

The Project

Clarkston International Bible Church serves one of the most diverse communities in the country. After an on-site walkthrough and conversations with the team, the goal was a campus that communicates clearly from the road to the worship center, and celebrates the cultures that make up the church.

The Plan

A design and communication strategy across five areas: exterior signage visible from the parking lot and main road; a brighter lobby with clear wayfinding and wall art drawn from the community; a KIDZONE families can recognize and trust, with a new check-in desk; a worship center with warm wood paneling, stone texture, and LED accents that read in the room and on camera; and a flexible Connection Center for next steps. Each area came with specifications, budget ranges, and a phased implementation plan built for volunteers or local trades.

What I Did

Through Good Getters, I led the assessment, developed the creative direction and concept renderings, designed the wall art and environmental graphics, and wrote the full report, from specifications and vendor guidance to a four-phase roadmap.

Role
Creative direction, environmental design, and implementation planning

Client
Clarkston International Bible Church

Agency
Good Getters

Scope
Exterior, lobby, KIDZONE, worship center, Connection Center

Concepts

Wall Art & Graphics

The Report

Click any page to enlarge, then use the arrows to flip through.

Choose a category above to explore the work.

Non-Profit

Films for nonprofits and healthcare foundations.

Difference Makers

A documentary series following people serving around the world.

Ministry Films

Original films and personal stories.

Music Videos

Original songs and arrangements, brought to the screen.

Film & video · Documentary · 2020

Nothing Wasted

A story of miraculous healing in the face of tragedy.

The Story

Bruce Roberts lost both of his parents in a family tragedy when he was eight. Years later he found the gospel, and came to see God redeeming even that pain. Instead of its usual Christmas production in 2020, Bell Shoals Church told his story in a half-hour documentary meant to share the gospel with people who might never walk into a church.

What I Did

I helped conceive the project in the summer of 2020, directed the film, and co-edited it with Bradey Jobson.

Nothing Wasted aired on Tampa Bay's ABC affiliate before premiering online, went on to win at the Christian Worldview Film Festival and the ICVM Festival, was a finalist at NewFilmmakers NY and an official selection at three more festivals, and secured a streaming distribution deal with Vision Video.

Awards & Festivals

Winner · Best Documentary, ICVM Festival
Winner · Honor Your Father Film Award, Christian Worldview Film Festival 2021
Winner · Best Short Documentary Runner-Up, Christian Worldview Film Festival 2021
Best Director nominee · International Christian Film and Music Festival 2022
Finalist · NewFilmmakers NY 2022
Official selection · International Christian Film and Music Festival 2022
Official selection · Jacksonville Film Festival 2022
Official selection · Orlando International Film Festival 2022

Press

Morning Blend, Tampa Bay 28 · Florida Baptist Convention

Role: Director and co-editor
For: Bell Shoals Church
Featuring: Bruce Roberts
Distribution: Streaming via Vision Video
Credits: Edited by Bradey Jobson and Patrick Clark · Cinematography by Bradey Jobson · Photography by Brittany Clark · Music by BJ Davis · Produced by Jason Millsaps, Carrie Davis, and Corey Abney

Watch behind the scenes

Stills

Behind The Scenes

Interview set with a large gridded soft light

Bruce in silhouette against the soft light

Final sound and score session in a Nashville studio

The Poster

Nothing Wasted festival poster with award laurels

Film & video · Campaigns · Nonprofit

Get Live 45: Home Makeover

A surprise for one foster family, and an invitation for the room to do it again.

The Campaign

The Get Live 45 Foundation, founded by NFL linebacker Devin White, brings hope to foster children and foster families in Tampa Bay. Its signature program, the Get Live Home Makeover, transforms the homes of families who have opened their doors to kids in care. The annual gala raises the money that makes the next makeover possible.

The Film

The film follows foster parents Brooke and Wally Ceñal and their full house through a surprise makeover: a new backyard with a playground and trampoline, a refreshed home, and a big reveal with Devin there to welcome them in. Kim Miller of the Fostering Together Initiative frames why it matters. It closes with the ask: will you join us in raising funds for the next family to receive a Get Live Home Makeover?